Strategic Alliances: Brazil and South America

The vision that LinkedIn have in Latin America, is that the company will replace the local HR companies. They do not see LinkedIn as a professional networking only, but as a HR networking. Both, users and HR companies, are looking at LinkedIn as a way to make business and profit from it.

For this reason, most of HR companies in Latin America, and also in North America, would be interested in be a LinkedIn partner or work together somehow. In South America, there are three large groups that may be interest in work with LinkedIn, and I think that would be a good way to enter more aggressively in such region. Catho, Manpower and Bumeran are international groups, with millions of users that should be shared with LinkedIn after a small alliance with them.