PluggedIN - Company Contests

To encourage companies to create contests and campaigns using the LinkedIn networking and website. Such campaigns should be used with DirectAds tools and other publicity tools. The campaigns could have different shapes and forms, could be used to create promotions/contests in different scales: Continental: in Europe or North America. Regional: in Brazil or Germany. Local: in San Francisco or Paris, for instance. As LinkedIn profits from the web 2.0 benefits, it is possible to identify where the users came from and designing campaigns sur mesure.

One contest that I suggest is to encourage companies to have open door events. For example: Coca-Cola would create a contest, with some specific rules, where some lucky winners would be selected to travel to Atlanta to know the city, the company, visiting the facilities, the museum and spending some time with some executives. The winners would be their guests, and all expenses would be paid by Coca-Cola.

A different campaign would be to encourage a contest where a group of software engineers’ students from the United States would be selected to enjoy one week with Microsoft engineers in their facilities. As I said before, the shape and form may vary, but the goal would be to integrate its members, being a real professional networking. Such promotions could have a great potential in Brazil, Argentina and Mexico, in Latin America. Also a great potential in those countries were the number of users are higher than 250 thousand users.