
If the project goes well, and its users start to get involved with this new concept, LinkedIn could also lease the space/channel to a third company to develop its contents. LinkedIn could sell publicity spots and this would be the beginning of LinkedIn TV – The first online professional networking TV.
To find sponsors and advertisers should not be a problem, as all marketing executives from all Top companies in the world are LinkedIn members. At the end, LinkedIn will have created a very lucrative tool, attracting new users, making them to spend more time logged in and also having revenues from it.