Generation 2020: Be part of it

LinkedIn would create promotions incentivizing companies to recruit young professionals and in special Trainees. The idea is to incentive companies and recruiters to hire new graduates without any fee.

LinkedIn will create a space where young professionals, will have their first real experience in the work market inside their professions. With this campaign, LinkedIn will help to create the next generation of top executives. LinkedIn will also create a slogan to be used in such campaign: Generation 2020: Be part of it, The future top executives are here or Campus LinkedIn.